Trendology: Sonia Rykiel for H&M S/S 2010

When it comes to H&M promotion campaign, it always look bright and sharp. The promotion campaign of Sonia Rykiel for H&M S/S 2010 is going for the same roots but the background has become pink instead of white. Caroline Trentini, Vlada Roslyakova and Karlie Kloss look real good in these photos and if you have time, you should definitely stop by H&M and check out this collection.

Courtesy of H&M. (image source: tfs)